What is KOL Mapping?

KOL (key opinion leader) mapping refers to an exercise by which experts are identified and categorized according to their stature in the community, track record with publications and other work, and spheres of influence. It can help in identifying the right physicians to call on for medical field teams, potential experts for advisory boards, and potential collaborators for clinical or other studies.

KOL mapping within pharma often refers to an exercise to identify medical KOLs, but there are experts in other areas for which similar exercises can be completed, including health economics and outcomes research.