What is an Integrated Evidence Generation Plan (IEGP)?
An integrated evidence generation plan is a synergistic and aligned plan for the generation of new data across various groups in a pharma company. It reflects an approach in which the process of generating new data for a drug is a collaborative (rather than siloed) approach starting with identification of data gaps, early planning, and going all the way through study execution and publication. Companies have started to focus on this approach due to several different functions having evidence generation responsibilities (e.g. R&D may be responsible for certain trials, Medical Affairs may be responsible for investigator sponsored studies and post-marketing studies, and HEOR may be responsible for real world evidence generation). The approach allows for better use of resources by avoiding duplication as well as evidence and publication planning that takes a more holistic view from a strategic standpoint.